The Innovation Challenge is featured as a case study in Chapter 2: Go from R&D to R&We
in a new book published by the Wharton School at the University of Pennsylvania.
In addition, you can listen to a podcast with Anil Rathi, Founder & CEO of Idea Crossing
here: http://www.wearesmarter.org/default.aspx?tabid=1578
About the book:
WE ARE SMARTER THAN ME: How to Unleash the Power of Crowds in Your Business by
Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott,
is the first book to show anyone in business how to profit from the wisdom of crowds.
To learn more about the book visit: http://www.wearesmarter.org/
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