Idea Crossing featured in new book: We Are Smarter Than Me

The Innovation Challenge is featured as a case study in Chapter 2: Go from R&D to R&We
in a new book published by the Wharton School at the University of Pennsylvania.

In addition, you can listen to a podcast with Anil Rathi, Founder & CEO of Idea Crossing
here: http://www.wearesmarter.org/default.aspx?tabid=1578

About the book:

WE ARE SMARTER THAN ME: How to Unleash the Power of Crowds in Your Business by
Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott,
is the first book to show anyone in business how to profit from the wisdom of crowds.

To learn more about the book visit: http://www.wearesmarter.org/

Drawing on their own research and the insights from an enormous community of more than
4,000 people, Barry Libert and Jon Spector have written a book that reveals what works,
and what doesn’t, when you are building community into your decision making and
business processes.            

In We Are Smarter Than Me, you will discover exactly how to use social networking
and community in your business, driving better decision-making and greater
profitability. The book shares powerful insights and new case studies from product
development, manufacturing, marketing, customer service, finance, management, and
beyond. You’ll learn which business functions can best be accomplished or supported
by communities; how to provide effective moderation, balance structure with
independence, manage risk, define success, implement effective metrics, and much
more. From tools and processes to culture and leadership, We Are Smarter than Me
will help you transform the promise of social networking into a profitable reality.