Idea Crossing's Nyssim Lefford to present at Santa Fe Institute workshop
On March 25th, 2008, Nyssim Lefford Ph.D., Director of Research and Senior Producer will speak to a cadre of executives on
"Crowdsourcing, Crowdcasting, Competition and Creativity"
Crowdsourcing and crowdcasting are processes by which organizations
broadly publicize a problem and offer prizes for solutions. In
contrast to traditional outsourcing that relies on contracted
individuals or organizations to solve problems, crowdsourcing gives
many people an opportunity pose solutions and be rewarded for their
ideas. Frequently, the target “crowd” represents a diverse set of
skills and perspectives, and may be comprised of amateurs or
professionals from disciplines seemingly unrelated to the problem
space. These crowds generate innovation.
Founded in 2003, Idea Crossing produces idea competition experiences for companies,
institutions and organizations that want to use crowdcasting to
stimulate innovation, impact the discourse around a problem space, and
identify talent. Through careful game design, we leverage competition
to foster strategic problem solving and creative concept development.
We produce large-scale competitions for globally recognized brands such as
American Express, Hilton, Harley-Davidson, Shell, Red Hat and others.
The idea competitions involve thousands of participants distributed across the planet.
While designing competition rules, we consider several types of
behaviors that relate to creativity, communication, ideation,
perception and innovation. Each competition we produce has a unique
structure and set of constraints tailored to the outcome desired by
the competition sponsors and the characteristics of the “crowd” they
hope to “source”.
Decisions 2.0: Distributed Decision-making
Business Network Workshop
March 25, 2008, Washington, DC
An increasingly complex, fast moving and connected world poses new challenges for government, non-profit and commercial organizations. Organizations of all sizes are in need of a new paradigm for decision-making that reflects a more distributed, and often less hierarchical structure. For example, in the military, asymmetric warfare against terrorist threats requires a shift from traditional command and control to distributed and decentralized decisions
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